Apple-commissioned study sheds light on the success of third-party apps

iOS App Store Common Features Square Supplements

apple today Shared a new App Store study It was commissioned by analysts at Analysis Group with a report highlighting the success of third-party developers on the App Store. The study comes at a time when Apple is facing concerns about the priority and dominance of its apps on the App Store, as well as sideloading iOS and regulatory pressure to open up alternative App Store options.

iOS App Store Common Features Square Supplements
Apple aims to offer facts on the ecosystem that the ‘App Store’ has built up and the content developers are building for it. The first part of the study focused on the many ways that developers can reach consumers outside of the App Store, on non-iOS devices such as other smartphones, PCs and consoles, and through other digital marketplaces.

app store billing


The second part of the study focused on the growth of the App Store over time (there are now 1.8 million apps), of which 99.9 percent are third-party apps because the study shows that Apple only has 60 apps that are third-party. Compete with Apps.

The final part of the study focuses on the breadth of third-party apps available as alternatives to apps made by Apple, and reveals that for many categories such as social networks, dining, travel planning and dating services, third-party apps is the only option as Apple does not compete in these categories. It also states that among most app types, Apple’s apps have “eclipsed in popularity and accounted for a relatively small portion of usage.”

Top Apps in All Types of Apps


As an example, the top apps in each ‘App Store’ category are listed and compared with Apple apps. In the US, Spotify is 1.6 times more popular than Apple Music among Apple users in terms of daily active users or time spent in the app, and Netflix is ​​17x more popular than Apple TV+, and Apple’s among TV apps. The share has never been more than four percent. in the countries included in the study. “Apple’s own apps are rarely the most popular apps of any particular type, and account for a small portion of app usage,” the report said.

According to the study, Apple’s share falls below 40 percent in most app categories, and often less. When it comes to communication apps like Phone, Messages and others, Apple has a 41 percent share in the US as it competes with WhatsApp, Messenger, Instagram and others, and for the Maps category, it has a 36 percent share. It accounts for three per cent in the TV category and eight per cent in the reading category.

Apple App Share in Top Apps


The study takes a deep dive into several app categories where Apple competes, including communications, reading, music streaming, mapping, TV and video streaming, games, health and fitness, and news.

iPhone Music Top Streaming Services

Average listening time per day by iPhone users


In a newsroom article on the study, Apple highlighted several specific reports it found noteworthy:

  • Third-party apps are the only option for consumers for a whole range of apps, including social networking, dating services, travel planning and food and drink.
  • Leaders in app types often differ across countries, with many regional leaders outperforming their globally competing counterparts.
  • Third-party apps are most popular among iPhone users in most regions for major app types including music streaming, TV and movie streaming, reading, communication, and mapping apps.
  • Among many app types, Apple’s own apps account for a relatively small share of app usage among iPhone users. This is the case even though some Apple apps are preinstalled to enable the core functionality of the device.
  • iPhone users often use multiple apps in the same category, especially for app communication, reading the news, watching videos or navigating – underscoring how easily users move between apps and the breadth of opportunities for developers. can switch.

Apple also uses the newsroom article to point out the wide range of tools it makes available to developers, as well as the “next generation of developers” everyone invests in with tools like Code, App Development in Swift and Swift. Is. Playgrounds.

Apple said it does not explicitly plan to provide this data to regulators developing the Digital Markets Act in Europe, but that it is a public study and the company expects regulators to take note of the data and facts provided. Will give

All data used for the study was sourced from Data.Ai (App Annie), and looked at metrics such as active users, time spent in apps, and total number of downloads. Although the data was obtained from third-party measurement tools because Apple has limited data on its own, the company said it was participating in the study and thus the data was within the scope that Apple reflected in internal information. it happens. Entry permit.

App Store may have full analysis group study on third-party apps Read on Apple’s website