Apple continues to dominate teen buying preferences, gaining an edge over competitors like Venmo and Rolex

Apple Watch Series 7 Pink and Green Feature

Apple devices and services dominate the purchase preferences of teens in the United States, according to new data collected by investment firm Piper Sandler, but more teens choose not to use iCloud Private Relay, depending on whether or not to use the feature. plan to use. Recent biennial adolescent survey.

Apple Watch Series 7 Pink and Green Feature
According to the report, 87 percent of teens surveyed in the United States now own an iPhone, and 87 percent expect their next smartphone to be an iPhone. In addition, 72 percent of teens already own AirPods.

Apple Watch ownership continues to climb among teens, reaching 37 percent from 34 percent last fall. 14 percent of teens now intend to buy an Apple Watch within the next six months.

Apple Watch is now the most popular watch brand among high-income teens, with 42 percent of high-income teens saying Apple is their favorite watch brand. Apple has slowly climbed up the list of most popular watch bands among high-income teens, reaching the milestone of taking the top spot from Rolex in the fall of last year. As of spring 2022, the Apple Watch is now well ahead of the next three most popular watch brands, with Rolex at 33 percent, Garmin at two percent, and Fossil at two percent.

Apple Pay is still the most popular payment service among teens, capturing 23 percent of the mobile payments market, well ahead of Venmo, Cash App and PayPal. The popularity of Apple Pay can be partly attributed to the 87 percent of teens who own an iPhone.

41 percent of teens are currently using iCloud Private Relay or are interested in using it in the next six months, but 45 percent of teens have Apple devices and choose not to use Cloud Private Relay, and in the future Don’t plan to do so.

The findings are part of Piper Sandler’s “Taking Stock with Teens” survey, viewed by apple 3.0, which asked 7,100 teens with an average age of 16.2 and a median household income of $69,298 about their shopping habits and brand preferences. The survey is an ongoing project since 2001, providing long-term insights into the thinking of adolescents.