Apple executive discusses how Mac Studio fills the gap between iMac and Mac Pro

MAC Studio Lifestyle Shot

Apple’s new Mac Studio desktop computer will begin reaching customers this Friday. pre launch, techcrunchMatthew Panzarino Spoke with a trio of senior Apple employees about the company’s process for designing the Mac Studio.

MAC Studio Lifestyle Shot

Like the Mac Pro Tower released in late 2019, Mac Studio was born as a result of Apple’s Pro Workflows team, which was formed soon after the company apologized to Pro users and ensured that it was not compatible with the Mac. Be committed.

“We see a lot in Mac Studio, it’s an entirely new Mac product line,” said Tom Boger, vice president of Mac and iPad product marketing at Apple. “Our philosophy was not at all to take the Mac Mini and enhance it, it was ‘We know we are working on this M1 chip and we want to bring it to users who want performance and conductivity and modular systems. Huh. And let’s just let it be on people’s desks so it’s within easy reach.”

Xander Soren, director of product marketing for the Pro Apps team at Apple, told Panzarino that creative and pro users expressed a clear desire for a so-called “modular” system that sits between the iMac and Mac Pro in Apple’s desktop lineup.

“I think the way we see it, we are pleased to provide our users with multiple ways to get things done,” Boger said. “So you can decide to have a MacBook Pro with the M1 Max chip in it and you can decide to have a setup in your studio where you bring the MacBook Pro back and forth. And if that’s the way you choose to work, great. But we also have users who prefer that desktop that’s always on their desk.”

Apple said that it listened to customer feedback to decide which ports to offer on the Mac Studio, and also designed the computer to make sure all those ports could be easily accessed on both the front and back of the machine. can be reached.

“We’ve got IO on the front, and even if you need to go backwards, you turn it around,” Boger said. “It is relatively light; It is too short; It fits under most displays at 3.7 inches high. We are truly giving users something they have never had before. They always had to do business. If I wanted a smaller form factor computer, I had to compromise on performance. And what we wanted to do was give something to people where you don’t need to do that.”

Shelley Goldberg, senior director of Mac and iPad product design at Apple, said the Mac Studio M1 was a fun challenge in terms of fitting the ultra chip’s powerful performance into a more compact form factor with optimal thermal management.

“…the team performed hundreds of thermal simulations for the airflow to try to figure out what was the best pattern of airflow through the system in order to try to optimize for performance and acoustics, and ultimately, we found that come with design that we have the bottom inlet coming through over 2,000 machined holes all machined [a specific] angle that rotates as you go around the perimeter,” Goldberg said.

For Studio Display, Boger said Apple aims to “have a great, very accessible, very mainstream display for all of our Mac users.”

“It’s a great display if you want to hook up a MacBook Pro, MacBook Air, Mac Mini, Mac Studio, Mac Pro, whatever,” Boger said. “And we know there are still users who are using Intel-based Macs and so putting the A13 in there processes the audio for spatial audio and does the magic of center stage.”

Notably, several reviewers found the Studio Display’s webcam quality unsatisfactory, leading Apple to issue a statement indicating that it would make unspecified improvements in future software updates. No time frame was provided for the update.

We’ve reviewed both the Mac Studio and Studio Display for a closer look at both products ahead of Friday’s launch.